South Korea’s top cosmetics maker, AmorePacific, has forged a strategic partnership with Milk Makeup, a New York City-based cosmetics and skincare company, to cooperate in marketing and sales as the two companies are expanding their global presence.
Amorepacific said Tuesday that it would strengthen sales to the Millennials and Generation Z through cooperation with the American company while supporting the global expansion of Milk Makeup, which produces paraben-free, vegan, and cruelty-free products. Generation Z is the demographic cohort succeeding Millennials. Demographers use the mid- to late-1990s as starting birth years.
Describing Milk Makeup as a brand loved by Millennial beauty mania for innovative formulas and clean ingredients, AmorePacific CEO Bae Dong-hyun vowed to actively support Milk Makeup’s entry into the South Korean market and global growth.
Ohana & Co. acted as the exclusive financial advisor to AmorePacific.